Oftentype app promotion

A team from the Oftentype startup reached out to us. Oftentype is a keyboard extension that speeds up text input, significantly reducing typing time. It allows you to add frequently used phrases, email addresses, phone numbers, or signatures to quick keys in Oftentype. The app makes it easier to create messages, emails and place orders in online stores.

Oftentype app promotion

The project was in the stage of attracting its first customers. At this stage, it was essential to measure the metrics of the customer acquisition funnel that are ready to use a paid subscription to the product.

When contacting us, the app was developed on the IOS platform. Therefore, Apple Search Ads were already used for promotion. In addition, the client’s team had already independently launched Facebook Ads on a small scale.

Therefore, our task was to propose additional promotion channels to ensure an increase in the number of app installations while allowing us to optimize the metrics of the customer acquisition funnel with a paid subscription. We recommended adding the Google Ads advertising platform to the media mix. This tool opens up broad promotion opportunities for the app and, most importantly, access to a broad global audience.

At inseed.agency, we have many years of experience using Google Ads and other platforms. This allows us to use all the platform’s advantages for maximum results effectively. Advertising apps through Google Ads allow using all Google products as advertising distribution platforms through a single campaign. In particular, ads appear in Google search, YouTube, and the Google Display Network.

We needed to set up the Firebase system to optimize campaigns and measure key metrics. This platform for developing apps allows transmitting data on user interaction with the application to the Google Analytics system and the Google Ads advertising platform.

Firebase

After setting up all the necessary infrastructure, we set up an advertising campaign. The format of promoting apps in Google Ads allows using various types of creative materials:

– Texts
– Static banners
– Video

This allows for covering more advertising channels and improving the effectiveness of the campaign.

From the beginning of the campaign, we set up targets for the territory of the United States according to the client’s request. The initial results could have been better: the number of installations did not meet the KPI, and the cost of acquiring app installations significantly exceeded the plan. Therefore, we decided to expand the geographical targeting and direct the advertising to all countries where English is spoken.

And we immediately received excellent results: as it turned out, users from Great Britain responded better to the offer and installed the app more actively. As a result, the cost of acquiring a user was reduced by almost half.

As a result, we achieved excellent metrics: the conversion rate from ad clicks to app installations was 89%, and from installations to paid subscriptions was 5%.

If you have a similar task, please email us at partnership@inseed.marketing, and we will find the optimal solution.

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