Nobelbee App

Nobelbee App

Nobelbee App

In the spring of 2021, the Nobelbee App startup team approached us. This is a Birthday Reminder that allows you not to miss important dates, such as birthdays, and to congratulate loved ones with monetary gifts.

Nobelbee App Nobelbee App Nobelbee App Nobelbee App Nobelbee App Nobelbee App Nobelbee App Nobelbee App Nobelbee App
Nobelbee App

In the spring of 2021, the Nobelbee App startup team approached us. This is a Birthday Reminder that allows you not to miss important dates, such as birthdays, and to congratulate loved ones with monetary gifts.

The critical problem was that the app was being installed by a significant number of users, but very few of them had linked a payment card, and there had not been a single transaction since the app was launched.

To solve the problem, we conducted several studies:

  1. Expert UX audit. We analyzed the application for compliance with benchmarks and proven UX practices. At this stage, we identified “standard” issues that most often affect the effectiveness of applications.
  2. User-testing. We tested the application with the involvement of real users to identify not only errors in UX, but also to understand what user behavior they lead to and what is the best way to fix them.
  3. Quantitative research. We conducted a survey of the target audience on a larger sample to test hypotheses about the value of the application for the market and the presence of a potential market.

Based on the results of the research, we updated the design of the application and refined the main User-flow in such a way as to satisfy the needs of users and ensure a better conversion in payment.

Using the updated design, we moved on to the technical implementation. We were helped by the While Web Production team, which specializes in the development of applications and websites.

After painstakingly working on the app code, we were finally ready to run a pilot campaign to test the effectiveness of the new design. For this, we used Meta and Google Ads advertising resources with optimization for the promotion of the application. The pilot campaign showed promising results: 5.3% of users linked a payment card, and 4.4% tried to send a gift within the first week of using the application.

If you have a similar project, contact us at inseed.agency, and we will be happy to help you!

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