Opening of a new carting center in Saudi Arabia. The special feature of the carting center is that it uses modern electric cars. The Saudi market is quite specific to us. First, it was the Arabic language we had to work with when compiling the list of keywords and negative keywords. Second, Saudi Arabia is a Muslim country with significant restrictions on women and children. For example, women cannot go carting with men. Such rules significantly affect the campaign structure and the target audience segmentation. In addition, the client’s business was going through difficult times due to quarantine restrictions, so the success of the whole project depended on the success of our campaign.
To develop a media campaign to attract interested customers to the new carting center.
We have launched a performance campaign to deal with the current tasks. We have launched a performance campaign to find potential customers who are looking for a carting center in their place, as well as those who are interested in such entertainment but not yet looking for carting. Google Search Ads works best for such things, allowing you to show the ads to customers who are already looking for the services we provide. Advertising on Facebook and Instagram with interest targeting and optimization for the target action is also suitable. Customers see carting as entertainment in a variety of situations: corporate parties, weekend fun with family, and fun with friends who ride regularly. Therefore, we have built the campaign structure to highlight separate ad groups with relevant messages for each situation and, accordingly, the target audience.
According to our forecast, the conversion from site visits to leads should be about 3%, and CPL (the cost of attracting an interested client) – $ 12 for an average check of $ 35.
The results of the campaign exceeded our expectations. Within the first month of the campaign, we managed to get a conversion of 7% (twice the plan) and exceed the plan in terms of the number of customers involved by 14%, attracting 1,523 interested customers worth at least $ 53,300 with the planned cost of a lead.
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